Parkar

Payment Experience – Empowering Customer-Centric Payments

40%

Increase in Customer Engagement

Overview

A fintech leader boosted customer engagement by 40% with Azure Payment HSM (Hardware Security Module) and Azure API Management. By delivering highly secure, intuitive payment experiences, the company built deeper trust, strengthened relationships, and set new standards for frictionless financial transactions.

Challenge

Customers demanded a unified, streamlined payment process that combined top-notch security with an effortless user experience. Fragmented payment gateways and siloed APIs inhibited the fintech’s ability to adapt quickly and deliver seamless, high-volume transactions.

Solution

Integrated Azure Payment HSM for hardware-level encryption, guaranteeing robust data security and fraud prevention.

Unified payment services through Azure API Management, delivering consistent, high-performance transaction flows.

Created simple onboarding processes, accelerating user adoption and enhancing satisfaction.

Maintained flexible architecture to quickly incorporate new payment methods or scale capacity.

Key Results

‍40% Increase in Customer Engagement: Simplified, secure payments drove loyalty and elevated user satisfaction. ‍
Reduced Fraud Risk: Stronger encryption and secure key management minimized security threats. ‍
Faster Time-to-Market: Streamlined API integration allowed rapid rollout of new features and payment options.

Our platform's strength lies in its adaptability, enabling us to meet our users' evolving needs and transform their experiences.

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